Google hopes their latest changes improve mobile ad sales as Yahoo signs on to host Google advertising.
Google’s search business is huge. Their AdWords advertising service generated nearly $43B for Google in 2012. It’s by far the companies most profitable product. Mobile search is growing extremely fast though and according to the Marketing Profs, it now accounts for nearly 50% of all Google searches. We recently ran an article that described the trouble Google was having in generating sales on mobile advertisers though (see related links), but Google may now have a solution to one of the problems in that area.
Google has come up with a new “Enhanced Campaigns” that will make it simpler to manage mobile ad campaigns. It should be ready for use later this month and will be made the default campaign for all AdWord generated campaigns by June of 2013.
Yahoo has a bit to be happy about as well when it come to Google advertising.
Google’s long time struggling rival, Yahoo, has sort of thrown in the towel and conceded that to be with Google is far better than to oppose it, especially when you’re trying to make money in online advertising.
On Tuesday, Yahoo announced that they’ll begin sharing in Google’s on-line advertising network. Yahoo plans to display Google marketing blurbs that relates to content that is trending. Google of course will get their share of the the money made from the generation of the advertisements, perhaps per click as well as the details on the deal aren’t specific on that.
This is not a new venture for Google as they’ve been doing just such marketing campaigns on thousands of sites for quite some time. This is new for Yahoo to join in though, but it only makes sense as Yahoo has been having a very difficult time trying to get people to advertise on their network because of Google’s success.
When Microsoft attempted the Yahoo takeover some years back, Yahoo tried to partner with Google. The government wouldn’t allow it. This latest deal between Yahoo and Google forms a partnership that can actually be beneficial for Yahoo.Marissa Mayer was an executive at Google a couple years back. She’s now Yahoo’s CEO. Something else that may contribute to a growing partnership of sorts between the two.
Related Links:
* Google Must Make Mobile Strategy Changes Soon Or Suffer The Consequences